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Citibank.com Ranked Number One Once Again by Keynote Systems in Banker Scorecard

Citibank.com receives top scores for Overall Score, Ease of Use, Account Opening, Privacy and Security, Information Look Up, and Learn and Plan

Q2 08 Banker Scorecard
July, 2008

NEW YORK, Jul 23, 2008 (BUSINESS WIRE) -- Keynote Systems, the Mobile and Internet Performance Authority(TM), today announced that it ranked Citibank.com the top overall banking web site in its Q2 2008 Banker Scorecard for online banking sites. In addition to winning the No. 1 overall ranking, Citibank.com also received the No. 1 or No. 2 scores for all nine categories and tasks measured, including Privacy and Security, Ease of Use, and Learning and Planning. The study reviewed the online capabilities of more than 25 financial institutions. Citibank.com came in first place overall in two of the last three bi-annual Scorecards conducted by Keynote.

"We are thrilled to be recognized as the No. 1 banking web site in the industry," said Peter Knitzer, Chairman and CEO of Citibank North America. "At Citibank, we are committed to providing a superior customer experience. This award is another example of how Citibank is building on its long history of innovation to better serve our customers."

The Keynote award is one of many accolades that Citibank has received for its industry-leading online banking platform. Keynote's Scorecard measured the customer experience of the leading online banking sites against a set of 300 industry standards and best practices, and made evaluations on a variety of customer-specific tasks and categories. Citibank was ranked No. 1 overall in the Banker Scorecard. It took first place for the categories Ease of Use and Privacy and Security, and in the tasks Open Accounts, Information Look Up, and Learning and Planning. It also came in No. 2 in the categories Functionality and Quality and Availability, and also in the Transact task.

The Keynote award is one of many accolades that Citibank has received for its industry-leading online banking platform. Keynote's Scorecard measured the customer experience of the leading online banking sites against a set of 300 industry standards and best practices, and made evaluations on a variety of customer-specific tasks and categories. Citibank was ranked No. 1 overall in the Banker Scorecard. It took first place for the categories Ease of Use and Privacy and Security, and in the tasks Open Accounts, Information Look Up, and Learning and Planning. It also came in No. 2 in the categories Functionality and Quality and Availability, and also in the Transact task.

Citibank is a member of Citi, the leading global financial services company, which has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's major brand names include Citibank, CitiFinancial, Primerica, Citi Smith Barney and Banamex. Additional information may be found at www.citigroup.com or www.citi.com

Copyright Business Wire 2008